Great read on the upcoming streaming video and TV war.
“If the content is king, everyone’s coming for the crown. For any company to succeed in rivaling Netflix, they will need content that can compete with Netflix’s library for people’s attention. So they are starting by pulling from Netflix’s library.
The launches of Disney+ and Apple TV+ will give us a better idea of the level of competition facing Netflix, and the wrap-up of this year’s upfront cycle will show how narrow (or not) the divide between traditional TV and digital video ad sellers really is.”
The war for streaming video has officially begun
In the first half of 2019, the streaming video war officially began.
“How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.”
“two significant goals for 2019. The first is to engage more on Reddit, where its presence is scarcest. The second is to bring more of its meme-happy approach into the real world, to merge the social energy with unique, in-the-flesh experiences that can then be turned into more social content.”
Pollicy, values, culture, employeesand management style at Netflix
the true costs of fast fashion, Eco Age, Livia Firth
Docu on Netflix ‘The True Costs’. Love it. 💕
“the power of #Netflix’s #strategy. By investing in high-quality, #evergreen licensed #content that people love, Netflix has won and retained a loyal audience. This success allowed them to expand into original programming.”
How Licensed Content Plays a Key Role in Netflix’s Content Strategy
Netflix nerdy details, how it works
#content producers are becoming their own #publishers, welcome to our new future of entertainment and its distribution. Disney ABC Television Group ditches Netflix
“#Netflix’s transformation to Hollywood powerhouse — one that has redefined how TV and movies are produced and consumed — has been remarkable. (…) Netflix has accumulated a hefty $20.54 billion in long-term debt and obligations in its effort to produce more original content.”
“Did you know that Netflix monitors online piracy sites like BitTorrent, then acquires the shows and movies that people pirate the most?” Read more on Netflix #content strategy