‘The traditional way to create content, for instance, is to roll out periodic, one-size-fits-all campaigns that can be modified only to a limited extent. On the other hand, a modern marketing organization has systems that allow for large volumes of messages and content to be constantly created, monitored by performance analytics, and then adjusted as needed.’
‘We estimate that making this change can unlock 5 to 15 percent of additional growth and trim 10 to 30 percent of marketing costs.’
Modern marketing: What it is, what it isn’t, and how to do it
To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
Hurray!! “The world has become completely digital and – as my fellow Marketing Week columnist Tom Goodwin has noted – just as referring to your computer as an ‘electrical laptop’ would strike everyone as odd, using the D prefix in any marketing in the near future will come across as slightly batty.”
Striking similarities with my own experience as a non-millennial. Isn’t this a general company problem and are the millennials the ones finally having the balls to address this? #digital#transformation
1. Using mind-numbingly outdated software and internal processes.
2. Being managed by someone entirely incapable.
3. Working for a company that’s all talk and no walk.