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The power of employees’ personal brands.
- When brand messages are shared by employees on social media, they get 561 percent more reach than the same messages shared by the brand’s social media channels.
- Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social media channels.
- On average, employees have 10 times more followers than their company’s social media accounts.
- Content shared by employees receives 8 times more engagement than content shared by brand channels.
The bottom line is that we trust people more than we trust brands, and we engage with people more than we engage with brands. If you don’t get your employees involved on social, you’re absolutely losing out to companies that do.
source: Fiona Stoop