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9 Content Amplification Tactics to 10x Your Reach
7 hands-on #tips to go #viral and get #reach, learn from the best and implement in your strategy
1. Distribute to the Proper Channels
2. Distribute Broadly if Something Catches Fire
Twitter: 10 times over two weeks (six times in the first four days, and 4 times over the remaining six days.
LinkedIn: Two times over two weeks on different days and different times.
LinkedIn Groups: One time.
Facebook Page: Two times over two weeks on different days and different times.
Google+: Two times over two weeks on different days and different times.
Pinterest: One time.
Instagram: One time.
3. Pile On with Paid Promotion
4. Surround Your Articles with Mix of Calls-to-Action
5. Links to Your Other Articles in Your Content
6. A Good Website Pop-up is a Must Have
7. Monitoring and Measurement Can Help You Seize the Day
“Optimizing reach within the total target audience is the way to go.” says Jorre Rienstra (LLM, MA Economics)
“We saw that the top reach quartile of campaigns drove the number of total people impacted at 10% less cost per person impacted. The top reacncremental sales and 169% more incremental buyers..”
Tx Jorre Rienstra (LLM, MA Economics) Facebook Client Partner Global Marketing Solutions, for sharing and giving him the credits for my shameless copypasting. Also originated at Digiday
“#socialmedia performed more of a supportive or amplifying role to increase #reach, often in support of other channels, rather than being used as a central strategy for community engagement.”