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Marriott International uses #research for better #content: young consumers placed a high value on rare or interesting experiences, and this content play thus zeroed in on this topic, whether focusing on locations, hotels or the unique rewards the brand could offer.
How to own an #audience and really touch them with your #branded #content. From CTR to understanding their needs followed by their purchases.
“For publishers who want deep strategic partnerships with brands, the ambition cannot just be click-through rates,” said Lloyd. “If you claim to own an audience, you need show movement, whether that’s purchase, equity or awareness.”
How food publisher Great British Chefs used research to increase branded content sales by 35 percent
Nice to follow, all about the research and data from Facebook