ROI social content, production budget


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How to really measure the #ROI of social #content? Do not forget to include production and media budget.

Too Many Content Marketers Are Making This Metrics Mistake – The Content Strategist

Social lead attribution

Lead attribution is a numbers game. Those numbers tell a story about which content works best to influence readers. When marketing teams spend a large chunk of their budgets on content programs, it is critical to assess the differences between these types of assets.

These Metrics Will Help You Master Lead Attribution

These Metrics Will Help You Master Lead Attribution