“er zijn voldoende alternatieven zijn voor #verkopen via #Amazon. Het alternatief vergt wel dat je je focus verlegt van #transacties scoren naar #community bouwen.’
How Nike drive sales: “app users spend nearly triple what they do on Nike.com”, “Selling shoes on #Amazon could pay off for Nike in the near term, but the longer term question is how Amazon’s pricing might affect Nike’s business and brand.”
1. Build a FAQ section
2. Create an on-site glossary
3. Create lead magnets
4. Leverage buyer personas in your content
“What I had forgotten is that, whether you’re selling backpacks, advice, or fractional ownership of a jet, people buy emotionally, then use facts and data to back up the decision to buy.”
