SEO writing tips

How to rank on the first SEO page of google with great writing tips
A recap from the article https://contentmarketinginstitute.com/2019/11/rank-blog-top-google/

  • Pick the keyword you want to rank on, in line with the core of your content piece.
  • Look at the organic top 5 first page rankings, pick the H1 and H2 headers from those pages (excel).
  • Make an analysis, break the H1 and H2 collection down in common topics (categories).
  • Make sure the keyword is in the 70 character count and check on the MOZ title tag tool. develop a user-intent-focused title, explain ‘what’s in it for me’ for the reader. https://moz.com/learn/seo/title-tag
  • Set up your keyword-rich H2 and body copy.
  • Implement keyword in the meta description, capped at 155 characters, in first 120 the key plus call to action to read for mobile readers. Keep it short and simple. 
  • Image titles between three and five words with keyword-rich sentences for the alt text on the images.
  • Mix internal and external links in the blog posts. Use the visual title and alt text visuals to give more context on the piece. 

SEO organic ranking

Key takeaways:

“Most of our content wasn’t really helping us reach the goals we wanted to achieve. We analyzed 70 pieces of content over the span of two years and discovered that only about 16% of those articles were responsible for generating 84% of our leads. Not great.”

Organic search presented the best long-term opportunity for growth. Our sales from organic search traffic were three times higher than the previous year, and we weren’t even applying an SEO strategy. “

  1. We developed pillar pages.
    Pillar pages are pages on your site that serve as a content hub for a particular topic (or keyword) that you want your company to rank for in search engines. Instead of churning out a ton of content, we opted for quality over quantity.
  2. We optimized our existing on-site content.
    We identified other pages on our site that contained content that was similar to or overlapped with our pillar pages and redirected them to the relevant pillar page so that they didn’t compete with one another for rankings. Also, we took a hard look at our other pieces of blog content to determine whether we should update them.

SEO tools and Audit

Tools to do research for Google Search Query, don’t know if this also works for YouTube Search Query

And some useful pointers to do an audit for SEO and Google Search.

Google keyword search


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Answer the public, a free tool for keyword search. (SEO, Google) https://answerthepublic.com/

And Moz, another free tool for keyword search https://moz.com/products/pro

https://moz.com/products/pro

Benchmarks on traffic; SEO to social

Traffic sources, balance google seo sea branded unbranded direct and other campaigns traffic.

traffic_sources_overview_google_analytics

What to look for:

I am really looking for a balanced portfolio of traffic sources. Search, Referring Sites, Direct, Campaigns. Which one is strong? Which one is missing?

Based on my own humble experience the site on the left is what approximates the kind of “best practice” (note the quotes) you are looking for.

Around 40% to 50% Search is normal. If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). If it is too low you are simply leaving money on the table. And of the search traffic, you want a big portion to be Organic so you are not just “renting” traffic or suck at SEO.

20% or so Direct Traffic. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. You want a healthy amount of both. If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought).

20% to 30% Referring Sites. You can’t just rely on search engines or spending money on campaigns. A healthy web strategy includes a robust amount of traffic from other sites that link to your products and services, and praise (or slam!) you, or promote you on Twitter and Facebook and forums and otherwise link to you. Free traffic (usually) and you do want that (for many reasons).

10% Campaigns. Google Analytics (sub optimally) calls this Other. It is email campaigns, display / banner ad campaigns, Facebook display campaigns, social media campaigns etc. You want at least 10% of the traffic to be the ones you invite to your site deliberately, after solid analysis and great targeting. Outside of Paid Search. It’s a sign of a healthy business that has a diversified customer acquisition strategy.

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