Tag Archives: social

IG algorithm

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Nice read on how IG created its’ algorithm. Among ‘relationship’ the monitor the option ‘save’. First time for me I hear about the ‘save’ as a paramter.

“

Relationship

The algorithm assumes that people who’ve interacted with your account in the past will be interested in your new content. So when it decides whether to show a post to one of your followers, it evaluates your relationship:

• Do you follow each other?
• Did they search for you by name?
• Do you message each other, or leave comments?
• Do you tag each other in your posts?
• Do they save your posts?”

source: https://blog.hootsuite.com/instagram-algorithm/

Don’t post all at once

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4 reasons to NOT post to all your social media channels at once

  1. Audiences are active on different channels at different times
  2. You’re posting for different audiences
  3. You’ll avoid content fatigue
  4. It looks unprofessional
Why You Shouldn’t Post to All Your Social Media Channels at Once
If you post to all social media at once, you risk looking spammy and annoying followers. Here’s what to do instead.

Social Design Trends 2020

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  1. Muted Color Palettes
  2. Minimalism
  3. Heavy but simple fonts

And Branded Animations: Creating a unique, branded GIF is an easy way to get ahead of your competitors in 2020. Not only will the GIF be completely unique to you – meaning no competitors can copy it – but it also helps build a better brand association.

5 Social Media Graphic Design Trends You Need To Know For 2020
Want to stand out on social media this year, or just create better social media graphics? Try tapping into these graphic design trends.

Inhouse vs. agency

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The pro’s and con’s of inhousing (June 2019)

Moving marketing in-house: More control and speed or not worth the hassle? – Digiday
Brands taking marketing in-house has turned into quite the movement over the last year.
Bayer saved at least $10 million after taking programmatic in-house – Digiday
Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn’t looking back. After stripping out the GroupM agency…

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

Netflix on social

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GUTE-URLS

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“How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.”

“two significant goals for 2019. The first is to engage more on Reddit, where its presence is scarcest. The second is to bring more of its meme-happy approach into the real world, to merge the social energy with unique, in-the-flesh experiences that can then be turned into more social content.”

Social Mammoth

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“This week from the greatest hits, an issue we need to work on: caring less about what other people think of us.

This post introduces The Social Survival Mammoth—the primitive part of our brain that is obsessed with fitting in and being liked and terrified of being excluded, embarrassed, or talked badly about behind our backs.

In the first part of the post, we talk about the mammoth and how his booming voice in our heads drowns out another character who speaks more quietly: our Authentic Voice. In the second part of the post, we look at why the Mammoth is actually very dumb and how, with the right amount of self-awareness, he can be tamed.”

Gen Z leaves social

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#genZ quits #social: “Largely because of the effect social media has on their mental health. The study states that sixty-four percent of Generation Z is taking a break from at least one social media platform, while thirty-four percent is leaving permanently.”

 

Algorithm changes

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How to handle the changes in algorithms and what it means for your content

1. What’s going to go viral, will go viral: focus on creating high-quality content
2. Understand the full picture of personal sharing. Like we mentioned, only a fraction of shares will come from your Facebook Page. You need to understand the full scope of who is sharing your content, and when and where
3. Diversify. Other platforms are becoming ideal for distribution, like LinkedIn and messaging apps
4. Cultivate a community. Whether it’s through Facebook Groups, your social accounts, or online, and offline, you want your audience to both trust your content and come to you as part of their daily routine, rather than passively
5. Start a conversation. When we spoke to ATTN:’s co-founder, Matthew Segal, he told us, “We try to approach through a conversational viewpoint. We obsess over giving context to issues as opposed to just summarizing ‘here’s what happened today’, or giving a partisan viewpoint. What does this mean for you, why should you care, and how can we make this as entertaining as possible?”
6. Find the emotional threads. Social is inherently emotional. Find the stories that provoke strong feelings in your audience, and tease out those super-charged moments on social

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