“#audiences prefer long titles 97 characters, #SEO best practices: #Google advises to limit titles to 60 characters. #Facebook headlines of 40 characters perform best. On #Twitter, it’s between 71 and 100 characters. On #Linkedin, between 80 and 120.” Read more:
- Longer Headlines Improve CTR: Median CTR improves when headlines have more words and characters. Performance peaks at 90-99 characters and 15-16 words in length.
- Use Numbers And Special Characters: CTR performance improves when numerical numbers and special characters ($, !, &, ?) are used in a headline.
- Include Words That Relate To Your Topic: Including keywords that relate to the topic or category of your content will grab the reader’s attention and improved CTR performance.
- ‘If It Bleeds It Leads’ Is Not Always True: When looking at both positive and negative words, the median CTR improves when positive words are used in a headline.
According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters
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If you want to claim your thought leadership on Medium, you need to get involved in the topic and be more than just pushing content
- On frequent basis publishing and sharing content yourself about specific niche topics, e.g. ‘sustainability linked to automotive’ and ‘EV’ > Medium as a separate channel in the Content Calendar
- Create a publishing strategy: what publishers on Medium to contact to have your story published https://toppub.xyz/
- Setting up a formatting template: specs for visuals, for quotes, for editing, to make sure all our content items have the same look and feel. In basic Medium looks quite simple, however there are a few option that can make you content visually more attractive
- Setting up a tagging structure to build upon our leadership
- Setting up a following strategy: who do we follow and interact with
- Setting up a sharing strategy: how do we use the platform to share our content and create awareness we are on Medium
- Setting up a reporting
And the pro’s and con’s of publishing on Medium
Should you publish on Medium… or only on your blog?
Instagram, twitter and likes – the hacks – do they really work?
“#socialmedia performed more of a supportive or amplifying role to increase #reach, often in support of other channels, rather than being used as a central strategy for community engagement.”
Cannes study_ Video is key for effectiveness _ WARC
How to jump onboard and go get #viral #content?
“In the modern landscape of promo and activation, nothing can cut through the clutter like true user-generated content,”
Why Stacking Cheerios on Babies Was the Perfect Meme for the Brand to Jump On
4 ideas for social content that engages
- blog posts
- live streaming video
- testimonials by UGC
- inspirational content / quote