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Content in newsroom for stories, even made NY times 🎄☕
B2B organizations “spend roughly the equivalent of 50 percent of the marketing budget on content, and 83 percent plan to increase that investment.” Yet, despite the increased investment, zero percent of these brands feel they are effectively tracking content ROI. That’s right, zero.
All of this data comes back to purpose. What is your brand trying to accomplish? And if you’re moving the needle, how are you going to ensure that your content success ultimately impacts the bottom line?
Hollywood movies’ content marketing storytelling principles
Another smart #content move from Nike in #breaking2. Their story continues and rolls on and on, sharing insights from inside out, shared by partners, fans and enthousiasts. Lesson learned, plan and expand your story, even after the finishline.
Nice formulas to setup storytelling and formats
To make it easier to navigate this article, the 20 ideas are grouped according to the various social media platforms.
There are few organizations in the world that can claim more expertise when it comes to #storytelling than Pixar. Now, Pixar is helping others learn the secrets of great storytelling – for free, in partnership with online education provider Khan Academy.
“Research shows that consumers value experiences more than material goods, and that shared experiences connect us deeper to other people than shared consumption.The desire for amazing experiences is bottomless. It’s not enough to tell stories about priceless experiences. We need to align the stars for our consumers and help them create their own.”
“The core leadership story, in other words, is a pitch: Come with me to the Promised Land.”