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“PR like a pro / ‘KLM needs to do something to draw attention and earn media, instead of trying to outspend the others,’ Ralf Hesen, strategy director at DDB & Tribal, told Contagious. ‘KLM’s brand is its most differentiating asset.’ As we explained in our case study, KLM has significantly less marketing budget than some of its competitors and can’t afford to spend money on a global TV spot, so PR and social media have become an important part of its international marketing strategy.”
what to learn from youtubers
- Trick out your channel and leave no field empty
- Get your audience to watch regularly
- Don’t be afraid of CTAs
- Join the community and engage with other creators
- Commit to a variety of video formats
“Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal.
By educating customers, they will make informed decisions and look to you as the subject matter expert.
you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords.”
How to Answer 25 FAQs on Content Marketing
“The real problem is people are spending too much money on the short-term activation stuff. Programmatic and paid search is not enough to generate growth for brands. What we need to do is get people to understand the long-term power of brand building and see that TV and online video together can really do that brand job,” Mr Binet said.”
“The really big problem is not the tension between digital and traditional media, it’s this tension between brand building and activation and people getting the wrong balance.”
“”So it awakens the emotional stuff, and then ‘we’ve got the product for you at the price for you’. When you get those two things working together then everything lights up.”
Tx Les Binet for this razor-sharp analysis.
Key findings from 43 million Facebook Business Page posts
- Top Pages are posting a lot more
- Overall Page engagement is declining
- Facebook engagement down for videos, images, and links
- Posting 5 times per day resulted in highest overall engagement
- Top Page categories experienced 49-70% overall drop in engagement
engagement : hashtagvisual or hashtagvideo? hashtagdata tells all… “Interestingly enough, we found that images (not video) regularly receive the most engagement. However, consistent with the data above, average engagement per image dropped from 9,370 per post in Q1 2017 to just 3,454 per post in Q2 2018. Respectively, average engagement per video fell from 5,486 to 2,867. Here’s a quick chart to show the differences between types of content.”
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
“But with organic reach nearly nonexistent on Facebook, why are pages posting more?
Jason Beckerman, CEO of social advertising platform Unified, said Facebook is “really a pay-to-play ecosystem now,” adding, “The days of seeing significant engagement from organic are pretty much over. Truthfully, all companies should be exploring paid social advertising—and they don’t need to have huge budgets, either. Depending on their goal, they can see huge return on investment with the right targeting, creative, audience targeting and strong campaign management capability.”
The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018
#tips for the best ‘How to’ #videos, from the best:
1. Find your #differentiating factor,
2. Resist your #perfectionist tendencies (recognizable for any of you marketeers??? :))
3. Get your audience #involved
Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics
How to Open Your Mind to Amazon’s Marketing Potential – Adweek
“They might tell the CEO that brand awareness or consideration have gone up, but that isn’t what a chief executive wants to know. He wants to understand what marketing investment is doing to financial results. And that is an area too few marketers understand, according to Rajamannar.
the problem is that most marketers fall into one of two groups: they are either classically-trained and understand the 4Ps, consumer psychology and insight but lack knowledge on data and digital, or they are data-driven and digitally savvy but have a “shabby” understanding of the foundational principles of marketing.”
source: https://marketoonist.com/2018/08/roiofmarketing.html ,
“Clients spend too much time, money and effort in the wrong places,” said one European planner “— all driven by the fear of being left behind. Living in this stressed state they’ve forgotten how to be a good purchaser of creative services.”