Vertical over square


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Size does matter. vertical video results in lower media spend, CPC CPV, then square video on social, plus a bit more inspiration and engagement…

Netflix on social

“How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.”

“two significant goals for 2019. The first is to engage more on Reddit, where its presence is scarcest. The second is to bring more of its meme-happy approach into the real world, to merge the social energy with unique, in-the-flesh experiences that can then be turned into more social content.”

Shut down digital teams

Hurray!! “The world has become completely digital and – as my fellow Marketing Week columnist Tom Goodwin has noted – just as referring to your computer as an ‘electrical laptop’ would strike everyone as odd, using the D prefix in any marketing in the near future will come across as slightly batty.” 

KLM strategy

PR like a pro / ‘KLM needs to do something to draw attention and earn media, instead of trying to outspend the others,’ Ralf Hesen, strategy director at DDB & Tribal, told Contagious. ‘KLM’s brand is its most differentiating asset.’ As we explained in our case study, KLM has significantly less marketing budget than some of its competitors and can’t afford to spend money on a global TV spot, so PR and social media have become an important part of its international marketing strategy.”

source: 

Content marketing FAQ

“Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal.

By educating customers, they will make informed decisions and look to you as the subject matter expert.

you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords.”

How to Answer 25 FAQs on Content Marketing