Why combining data with ethics and human common sense is so important
Clients are to blame on agency behavior and transparancy
interview with CMO RBS on Digiday
Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver
in same category, what we can learn from Levi’s in the 80s.
“78% of viewers saying they wanted to see more episodes of the “/make” series”
“17% of consumers who watched the episodes said they were more likely to buy a Samsung as their next smartphone, while Apple owners were 15% more likely to purchase a Samsung next.”
How @Samsung Electronics uses YouTube to reach out to customers.
“95% of last year’s beauty content on YouTube fell into three buckets”
Read and learn from the beauty brands
“We can’t help but put all of our eggs into the one platform that shows clear results,” said one retailer. But the cost of doing #business on #Facebook is #unpredictable at best, and #unsustainable at worst.”
“We are currently in a period of #transition towards a new paradigm of #communication. Brands like Mercedes and Net-a-Porter have fully embraced the #content-first approach,…”
“Whether brands choose to in-house or to out-source, partially or completely depends on culture and their attitude to innovation. However, both approaches respond to the power that consumers must curate their own media, editorial and commercial communication – and filter out anything that doesn’t satisfy their desire for great content. Quality will out.”
#Content: information over entertainment and quality over reviews. It’s no rocket science