Content strategy checklist

3 super simple steps “Planning a #strategy means nothing if you can’t make sure it stays on #track. With these boards in mind, you’ll be able to maintain a solid strategy, which is the key to comparing marketing efforts year-over-year. So set yourself up for success not only in 2018 but each year after that.”

The 3-Step Checklist to Plan the Ultimate Content Strategy

Video strategy


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Next part of your #content and #social #strategy, is #video #strategy.  “Since video will be even bigger in 2018, it’s important that you develop a video strategy ready to compete in your market and measure your video view metrics on a larger scale so you know with confidence you’re receiving the largest share of the audience’s attention.”

Content Strategy

Key Elements of a Documented Content Strategy

  • Define Business Objectives and KPIs
  • Identify Your Target Audience
  • Plan How You’ll Create Content – organizations hierarchy, workflow with roles and responsibilities
  • Create Exceptional Content:Article headline, Images, Content pillar, Internal tags you will associate with the piece, Format, Source (licensed, original), Evergreen or seasonal, CTA + editorial calendar format
  • KPI to measure success
  • Distribute Your Content
  • Measure KPIs

How to Create a Documented Content Marketing Strategy


Content operation: 4 elements

The 4 Essential Components of a #Content #Operation: “In a rush to keep up with competitors, it can be tempting to dive straight into the content marketing hype, tasking the marketing team to produce as much content as humanly possible, tossing blogs and whitepapers out into the internet, and sitting back to hope for the best. But the most successful B2B marketers know that the only way to maximize the value of content (and time spent working on it) is with a content operation.”

Defining a Content Operation