ROI TV and social


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TV advertising accounted for 71% of total ad-generated profit made by campaigns over three years – or the equivalent of £4.20 in profit for every £1 spent.

That compared with £2.43 for print, £2.35 for online video, £2.09 for radio, £1.15 for out of home, and £0.84 for online display advertising. Taken together, advertising created total ROI over three years of £3.24 for every £1 spent.

Facebook video TV series

So for the last four years, I’ve filmed 1200 interviews on the streets of New York. (With the help of an extremely talented cinematographer named Michael Crommett.) Instead of posting these videos one day at a time, I held onto them so that one day I could combine them into something special. My goal was not to make a television show based on Humans of New York. I wanted the television show to *be* Humans of New York.

Humans of New York Trailer

Early on I realized that video would add a deeper layer to Humans of New York. At the heart of all these posts are the conversations themselves. I’m often deeply moved by the people I meet. Or they make me laugh. Or they make me think. And I always do my best to recreate the experience through photos and words. But I always knew that video would provide the closest thing to ‘actually being there.’ So for the last four years, I’ve filmed 1200 interviews on the streets of New York. (With the help of an extremely talented cinematographer named Michael Crommett.) Instead of posting these videos one day at a time, I held onto them so that one day I could combine them into something special. My goal was not to make a television show based on Humans of New York. I wanted the television show to *be* Humans of New York. I think I came pretty close. And I think/hope you will love it. Humans of New York, the series, will premiere next week on Watch– Facebook's new platform for shows.

Geplaatst door Humans of New York op donderdag 24 augustus 2017