Search and Video

“People move through the purchase journey on their own terms, seamlessly shifting between search and video.” “Our research shows that, on average, advertisers who run YouTube video ads in addition to Google Search ads see 3% higher search conversion rates and a 4% lower search cost per acquisition compared to advertisers who run Google Search ads alone.”

Streaming war

Great read on the upcoming streaming video and TV war.

“If the content is king, everyone’s coming for the crown. For any company to succeed in rivaling Netflix, they will need content that can compete with Netflix’s library for people’s attention. So they are starting by pulling from Netflix’s library.

The launches of Disney+ and Apple TV+ will give us a better idea of the level of competition facing Netflix, and the wrap-up of this year’s upfront cycle will show how narrow (or not) the divide between traditional TV and digital video ad sellers really is.”

Future of video content

#Future of #video #content: “You need to create stuff that’s not only visually stimulating but also intellectually stimulating, where the viewer is learning something, laughing, or being enlightened.” It’s about passion, niches, and personal premium.

Published by Google, so pretty focused on YouTube (duh…) Nice read

Samsung YT strategy

“78% of viewers saying they wanted to see more episodes of the “/make” series” 

“17% of consumers who watched the episodes said they were more likely to buy a Samsung as their next smartphone, while Apple owners were 15% more likely to purchase a Samsung next.”

How @Samsung Electronics uses YouTube to reach out to customers. 

https://www.mobilemarketer.com/news/exclusive-samsungs-make-series-on-youtube-wins-over-gen-z/553122/

Vertical over square


GUTE-URLS

Wordpress is loading infos from buffer

Please wait for API server guteurls.de to collect data from
buffer.com/resources/vert...

Size does matter. vertical video results in lower media spend, CPC CPV, then square video on social, plus a bit more inspiration and engagement…

Vertical video

Best practices and cases by Facebook. With big thanks to Ashley Vinson, https://www.linkedin.com/in/ashleyvinson/ and the casefilm by Hunkemoller.

Here’s the quick summary:

– It’s important that we design ideas for mobile-first thinking

– That means not just taking our TVC and making it shorter/square/add subtitles – that isn’t mobile first, that is simply trying to “optimize”. (Or as I like to think about, trying to find another place to wear that damn bridesmaid dress you had to buy for your friend’s wedding ;))

– We want to create specifically for a mobile phone not only because you want your ad to fit the medium, but also because we see better results in our research – better brand recall & longer time watching (as examples).

– This deck breaks down some key things you want to think about when doing vertical – with the optimal way doing an integrated production where you get all your shots for all mediums on one shoot.

– In a perfect world, you’d then do an “agile campaign” where you run the mobile content first, get data, and then run the more expensive (TV) media using the results/insights you found out from running on Facebook/IG.

– When shooting mobile content, there are three ways to think about (see deck).

– In sum, your idea should be not an adjusted TV ad, it should be an idea designed for a mobile phone to be truly effective.

PDF-VerticalVideoProduction-PublicVersion