– It’s important that we design ideas for mobile-first thinking
– That means not just taking our TVC and making it shorter/square/add subtitles – that isn’t mobile first, that is simply trying to “optimize”. (Or as I like to think about, trying to find another place to wear that damn bridesmaid dress you had to buy for your friend’s wedding ;))
– We want to create specifically for a mobile phone not only because you want your ad to fit the medium, but also because we see better results in our research – better brand recall & longer time watching (as examples).
– This deck breaks down some key things you want to think about when doing vertical – with the optimal way doing an integrated production where you get all your shots for all mediums on one shoot.
– In a perfect world, you’d then do an “agile campaign” where you run the mobile content first, get data, and then run the more expensive (TV) media using the results/insights you found out from running on Facebook/IG.
– When shooting mobile content, there are three ways to think about (see deck).
– In sum, your idea should be not an adjusted TV ad, it should be an idea designed for a mobile phone to be truly effective.
“the happier and more positive people feel about using Facebook, the more they’ll return to the platform. The more content they’ll consume and share. The more video and live broadcasts they’ll watch. The more they won’t mind being shown ads!! 😉 And, eventually, Facebook will win more exclusive streaming rights for major events, just like they’ve done for some sporting events, and the recent Golden Globes red carpet pre-party. (Keep in mind Facebook bid $610M for the Indian Premier Cricket League and lost out to a $2.5Bn bid!). Super Bowl on Watch one day, anyone?! 🏈”
📢 Three weeks into 2018 and we have three major Facebook announcements… what does it all mean? Check out my ❼ points…
Next part of your #content and #social#strategy, is #video#strategy. “Since video will be even bigger in 2018, it’s important that you develop a video strategy ready to compete in your market and measure your video view metrics on a larger scale so you know with confidence you’re receiving the largest share of the audience’s attention.”