“the happier and more positive people feel about using Facebook, the more they’ll return to the platform. The more content they’ll consume and share. The more video and live broadcasts they’ll watch. The more they won’t mind being shown ads!! 😉 And, eventually, Facebook will win more exclusive streaming rights for major events, just like they’ve done for some sporting events, and the recent Golden Globes red carpet pre-party. (Keep in mind Facebook bid $610M for the Indian Premier Cricket League and lost out to a $2.5Bn bid!). Super Bowl on Watch one day, anyone?! 🏈”
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Next part of your #content and #social #strategy, is #video #strategy. “Since video will be even bigger in 2018, it’s important that you develop a video strategy ready to compete in your market and measure your video view metrics on a larger scale so you know with confidence you’re receiving the largest share of the audience’s attention.”
#Messenger is on fire: 7 billion #conversations with nearly 1.7 billion #emojis every day in 2017 😊. There were 17 billion realtime #video chats, marking two times as many video chat sessions in 2017 compared to 2016.
On of the best #Audi #commercials of last year ‘Clowns’. Focusing on how #features add #value, no focus on the product itself.
Read more: https://www.warc.com/newsandopinion/news/audis_clowns_are_no_joke/39790
“The answer? It has something to do with getting a live, authentic experience.”
Most shared facebook content
“Having a #video-based #strategy can help boost your #organic reach, while also potentially helping your Facebook ads gain more traction, helping you make the most of your advertising dollars and connect with the widest possible audience”
tips to create amazing 6 video ads
“#Publishers who are creating #content that will drive retention will start doing better”, “Most news feed #videos today typically run anywhere from 30 seconds to one or two minutes. Now, Facebook is signaling to publishers that it wants videos that are better suited for #Watch, which has shows with episodes that typically run for four or five minutes or much longer.”