“the happier and more positive people feel about using Facebook, the more they’ll return to the platform. The more content they’ll consume and share. The more video and live broadcasts they’ll watch. The more they won’t mind being shown ads!! 😉 And, eventually, Facebook will win more exclusive streaming rights for major events, just like they’ve done for some sporting events, and the recent Golden Globes red carpet pre-party. (Keep in mind Facebook bid $610M for the Indian Premier Cricket League and lost out to a $2.5Bn bid!). Super Bowl on Watch one day, anyone?! 🏈”
📢 Three weeks into 2018 and we have three major Facebook announcements… what does it all mean? Check out my ❼ points…
Next part of your #content and #social#strategy, is #video#strategy. “Since video will be even bigger in 2018, it’s important that you develop a video strategy ready to compete in your market and measure your video view metrics on a larger scale so you know with confidence you’re receiving the largest share of the audience’s attention.”
#Messenger is on fire: 7 billion #conversations with nearly 1.7 billion #emojis every day in 2017 😊. There were 17 billion realtime #video chats, marking two times as many video chat sessions in 2017 compared to 2016.
“Having a #video-based #strategy can help boost your #organic reach, while also potentially helping your Facebook ads gain more traction, helping you make the most of your advertising dollars and connect with the widest possible audience”