“The answer? It has something to do with getting a live, authentic experience.”
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Most shared facebook content
“Having a #video-based #strategy can help boost your #organic reach, while also potentially helping your Facebook ads gain more traction, helping you make the most of your advertising dollars and connect with the widest possible audience”
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“#Publishers who are creating #content that will drive retention will start doing better”, “Most news feed #videos today typically run anywhere from 30 seconds to one or two minutes. Now, Facebook is signaling to publishers that it wants videos that are better suited for #Watch, which has shows with episodes that typically run for four or five minutes or much longer.”
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People are tired of identical posts they see online – heavily processed images in Photoshop portraying a seemingly perfect-looking man or woman and sending the illusion of a perfect life. They want something real and videos make it happen. Video content eliminates generic communication, requires less manipulation and it’s more engaging.
Probably the biggest influencer marketing trend in 2018 is the use of video content on both account’s timeline and stories sections. Evidence shows that video can be twice as effective in driving sales as text-based content so strive to post this type of content regularly.