#Messenger is on fire: 7 billion #conversations with nearly 1.7 billion #emojis every day in 2017 😊. There were 17 billion realtime #video chats, marking two times as many video chat sessions in 2017 compared to 2016.
“Having a #video-based #strategy can help boost your #organic reach, while also potentially helping your Facebook ads gain more traction, helping you make the most of your advertising dollars and connect with the widest possible audience”
“#Publishers who are creating #content that will drive retention will start doing better”, “Most news feed #videos today typically run anywhere from 30 seconds to one or two minutes. Now, Facebook is signaling to publishers that it wants videos that are better suited for #Watch, which has shows with episodes that typically run for four or five minutes or much longer.”