Most shared facebook content + video strategy


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Most shared facebook content

“Having a #video-based #strategy can help boost your #organic reach, while also potentially helping your Facebook ads gain more traction, helping you make the most of your advertising dollars and connect with the widest possible audience”

Facebook longer videos

“#Publishers who are creating #content that will drive retention will start doing better”, “Most news feed #videos today typically run anywhere from 30 seconds to one or two minutes. Now, Facebook is signaling to publishers that it wants videos that are better suited for #Watch, which has shows with episodes that typically run for four or five minutes or much longer.”

Facebook will prioritize shows in the news feed, introduces pre-rolls for Watch