Fashion and content

  • In the past year, 40 percent of YouTube users turned to the platform to learn more about a product before they bought it. – Google
  • 52 percent of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them. – Salesforce
  • Within six months after an omnichannel shopping experience, customers logged 23 percent more repeat shopping trips to the retailer’s stores and were more likely to recommend the brand to family and friends more so than those who used a single channel. – Harvard Business Review
  • In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce (i.e., on mobile devices). – Statista

And when interacting with brands in between purchases, they’re looking to be inspired, entertained, and informed.

Fashion Content Marketing 2018: Top Trends + Leading Brands

YouTube creates own content


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Is #YouTube going #Netflix style? Creating it’s own #content “YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform.”

YouTube Is Adding 40 Original Programs With Celebrities and Creators