In the past year, 40 percent of YouTube users turned to the platform to learn more about a product before they bought it. – Google
52 percent of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them. – Salesforce
Within six months after an omnichannel shopping experience, customers logged 23 percent more repeat shopping trips to the retailer’s stores and were more likely to recommend the brand to family and friends more so than those who used a single channel. – Harvard Business Review
In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce (i.e., on mobile devices). – Statista
And when interacting with brands in between purchases, they’re looking to be inspired, entertained, and informed.