Samsung YT strategy

“78% of viewers saying they wanted to see more episodes of the “/make” series” 

“17% of consumers who watched the episodes said they were more likely to buy a Samsung as their next smartphone, while Apple owners were 15% more likely to purchase a Samsung next.”

How @Samsung Electronics uses YouTube to reach out to customers. 

https://www.mobilemarketer.com/news/exclusive-samsungs-make-series-on-youtube-wins-over-gen-z/553122/

3 content buckets YT

“95% of last year’s beauty content on YouTube fell into three buckets”

Read and learn from the beauty brands

https://www.thinkwithgoogle.com/advertising-channels/video/beauty-videos-on-youtube/?utm_source=promo&utm_medium=email&utm_campaign=2019-04-29-twg-us&utm_content=cta&mkt_tok=eyJpIjoiWVRJeU9EVXlNV1k1TXpVdyIsInQiOiJIR2RrbGJLUGJOOW5tOGllUDE2MnlSYk5KZE0zU05oY3M5Q3drbmVQT2RlOTFoTENuTUl0OHhEV1ZvaWJRMWZVMm0rQ2MwdzE5VXFjd3ZcL21XNEdvUEZqYmhUd29pbHA2bjFpWThwaFRsd0o1eTRqTVwvVDJcL1F5U04rNXJSMUJmWCJ9

YouTube strategy


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what to learn from youtubers

  • Trick out your channel and leave no field empty
  • Get your audience to watch regularly
  • Don’t be afraid of CTAs
  • Join the community and engage with other creators
  • Commit to a variety of video formats

Fashion and content

  • In the past year, 40 percent of YouTube users turned to the platform to learn more about a product before they bought it. – Google
  • 52 percent of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them. – Salesforce
  • Within six months after an omnichannel shopping experience, customers logged 23 percent more repeat shopping trips to the retailer’s stores and were more likely to recommend the brand to family and friends more so than those who used a single channel. – Harvard Business Review
  • In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce (i.e., on mobile devices). – Statista

And when interacting with brands in between purchases, they’re looking to be inspired, entertained, and informed.

Fashion Content Marketing 2018: Top Trends + Leading Brands