Tone of voice

Tone of voice guidelines
1 It Makes You Human
2 It Helps You Cut Through
3 It Replaces Face-to-Face Communication
4 It Builds Authority
5 It Gives You Focus
6 It Makes You Different

12 Elements of Tone
1 Word length
2 Sentence length
3 Tempo
4 Pronouns
5 Conciseness
6 Jargon
7 Buzzwords
8 Clich├ęs
9 Contractions
10 Colloquialisms
11 Obscure words
12 Mistakes and rule-breaking

WP_Acrolinx_Your_Tone

 

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