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People are tired of identical posts they see online – heavily processed images in Photoshop portraying a seemingly perfect-looking man or woman and sending the illusion of a perfect life. They want something real and videos make it happen. Video content eliminates generic communication, requires less manipulation and it’s more engaging.
Probably the biggest influencer marketing trend in 2018 is the use of video content on both account’s timeline and stories sections. Evidence shows that video can be twice as effective in driving sales as text-based content so strive to post this type of content regularly.