How fashion shops stay afloat during COVID and even have great seasons.
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“Amazon owns the #data and #experience, and beyond a higher-level understanding of visitors, it was difficult to carry out targeted marketing campaigns to would-be customers.”
Do read more pro’s and con’s on #selling on Amazon:
“the “winners” will be the companies that can bring together their #in-store experience with #digital, while those that don’t “will struggle mightily”.
“Starbucks Johnson pointed to #Amazon’s recent acquisition of Whole Foods as a prime example of the type of disruption currently taking shape within the retail sector – and proof that digital companies are keen to open physical stores.”
“75% of marketers believe that targeted personalization increases engagement. Yet, 39% of online merchants feel that vendors consistently send personalized product recommendations via email.”How Retail Brands Can Win in Modern Digital Commerce _ Brian Solis _ Pulse _ LinkedIn