Great read on the upcoming streaming video and TV war.
“If the content is king, everyone’s coming for the crown. For any company to succeed in rivaling Netflix, they will need content that can compete with Netflix’s library for people’s attention. So they are starting by pulling from Netflix’s library.
The launches of Disney+ and Apple TV+ will give us a better idea of the level of competition facing Netflix, and the wrap-up of this year’s upfront cycle will show how narrow (or not) the divide between traditional TV and digital video ad sellers really is.”
The war for streaming video has officially begun
In the first half of 2019, the streaming video war officially began.
“MARY MEEKER’S 2019 INTERNET TRENDS REPORT: 11 HIGHLIGHTS (AND LOTS OF INDUSTRY INSIGHT) How U.S. adults are interacting with digital media
2. Multiplayer video games such as Fortnite, which command some 250 million active users, most of whom are under age 17, are becoming increasingly similar to social media networks. Insight: “Gaming is paving the way, but it will eventually migrate—in some ways it already is—to other social facets.
3. An increasing number of people are using images to communicate: More than 50 percent of all tweets, for example, now include images. People are also taking more pictures than ever before and platforms such as Instagram are amplifying this relatively new style of digital communication.
11. Despite people spending more time online, digital ad revenue is slowing down: The report says digital ad revenue grew 20 percent, down from 29 percent year-over-year.”
Mary Meeker’s 2019 Internet Trends Report: 11 highlights (and lots of industry insight)
Don’t want to read all 333 slides of Mary Meeker’s 2019 Internet Trends Report? We share 11 key takeaways as well as insight from industry leaders.
TV advertising accounted for 71% of total ad-generated profit made by campaigns over three years – or the equivalent of £4.20 in profit for every £1 spent.
That compared with £2.43 for print, £2.35 for online video, £2.09 for radio, £1.15 for out of home, and £0.84 for online display advertising. Taken together, advertising created total ROI over three years of £3.24 for every £1 spent.
So for the last four years, I’ve filmed 1200 interviews on the streets of New York. (With the help of an extremely talented cinematographer named Michael Crommett.) Instead of posting these videos one day at a time, I held onto them so that one day I could combine them into something special. My goal was not to make a television show based on Humans of New York. I wanted the television show to *be* Humans of New York.
Early on I realized that video would add a deeper layer to Humans of New York. At the heart of all these posts are the conversations themselves. I’m often deeply moved by the people I meet. Or they make me laugh. Or they make me think. And I always do my best to recreate the experience through photos and words. But I always knew that video would provide the closest thing to ‘actually being there.’ So for the last four years, I’ve filmed 1200 interviews on the streets of New York. (With the help of an extremely talented cinematographer named Michael Crommett.) Instead of posting these videos one day at a time, I held onto them so that one day I could combine them into something special. My goal was not to make a television show based on Humans of New York. I wanted the television show to *be* Humans of New York. I think I came pretty close. And I think/hope you will love it. Humans of New York, the series, will premiere next week on Watch– Facebook's new platform for shows.